品牌故事
一、打造世界級高端羊絨品牌 精細如絲 品質生活
始於意大利積淀瞭千年的時尚文化，激勵著羊絨世傢自誕生之日起，便致力於打造世界級高端羊絨品牌。高貴的品質、簡約的設計、精致的細節，凸顯羊絨世傢高端、大氣的品牌定位。
METTE是純意大利設計的時尚羊絨品牌，傳承瞭意大利的時尚產業基因，融自然、純粹、浪漫和意大利人文品味為一體，代表著意大利羊絨時尚的風向標，用時尚之都的經典款式告別羊絨服飾的灰、土時代，開創瞭羊絨服飾的新紀元。
SPRINGAIR融經典與品位為一體，充分利用公司以紡、織、染於一體的完整產業鏈優勢，及前店後廠的營銷模式，以零中間環節，為客戶提供高性價比的羊絨精品。
First, create world-class high-end cashmere brand Fine as silk The quality of life
Accumulates a fashion culture in one thousand began in Italy, inspires cashmere family since the date of birth, and is committed to build world-class high-end cashmere brand. Noble quality, simple design, fine detail, highlighted cashmere family high-end brand positioning, atmosphere.
METTE is pure Italian design fashion cashmere brand, in the tradition of the Italian fashion industry genes, harmonizing natural, pure, romantic, and Italian cultural taste, representing the Italian wool, the vane of fashion, and with the fashion capital of the classic era and the grey farewell cashmere apparel design, soil, ushered in a new era of cashmere clothing.
SPRINGAIR is a combination of classical and grade, make full use of the company by the spinning, weaving, dyeing, which integrates the complete industrial chain advantage, and the marketing pattern of front shop, back factory, with zero of the intermediate links, to provide customers with cost-effective cashmere products.
二、源自意大利設計知性優雅 簡約時尚 Inspiration Style Originality
羊絨世傢歷來註重品質與款式設計，所有靈感、風格、創意均源自意大利。產品由意大利兩大設計團隊Alessan-dra Vettori與Caponi Romina領銜設計，以高貴優雅見稱，在麵料和材質的運用上擁有獨具一格的原創性，在羊絨服裝、服飾的設計和色彩搭配上有卓越不凡的表現，兩大設計師團隊曾分別為Loro Piana、Gucci、Max Mara等國際知名品牌提供針織產品設計，設計師品牌享譽歐洲。
Second, from the Italian design Intellectual elegant Contracted fashion
Cashmere family has always given prominence to the quality and style design, inspiration, style, ideas are all from Italy. Products designed by two Italian team Alessan - on dra Vettori and Caponi Romina leading design, praised for nobility is elegant, the use of fabrics and materials with unique originality, the wool clothing, clothing design and colour collocation have remarkable performance, two designer team once respectively Loro Piana, Gucci, Max Mara and other international well-known brands to provide knitting product design, the designer brand is famous in Europe.
Romina Caponi
意大利針織領域知名設計師，曾任VERSACE、MAX-MARA Group、ROBERTO CAVALLI、BYBLOS針織產品首席設計師；
設計風格以知性優雅、個性獨特著稱；
設計的產品廣受好萊塢明星的喜愛，如Jennyfer Lopez, Lenny Kravitz, Susan Sarandon, Cindy Crowford, Anna Oxa等對Romina Caponi設計的產品情有獨鐘。
Romina Caponi完美的將意大利時尚元素融入到瞭羊絨產品中，為羊絨世傢設計瞭一系列經典的美特產品。
Romina Caponi
Italy knitting area well-known designers, a former VERSACE, MAX MARA Group chief designer, ROBERTO CAVALLI, BYBLOS knitting products,
Design style is famous for its intellectual and elegant, unique personality;
Design products widely popular among Hollywood stars, such as Jennyfer Lopez, Lenny Kravitz, Susan Sarandon expressed, Cindy Crowford, Anna Oxa, etc for Romina Caponi design products.
Romina Caponi perfect Italian fashion elements into the cashmere products, for family designed a series of classic meetall cashmere products.
Alessandra Vettori
Loro Piana前任首席設計師；
設計風格以簡約時尚，大氣不凡著稱；
Alessandra Vettori以女性特有的敏銳視角，將國際最流行的元素和羊絨的品質巧妙的結合，設計出精湛的羊絨產品。
Alessandra Vettori
Loro Piana former chief designer;
With contracted design style fashion, the atmosphere is famous for its extraordinary;
Alessandra Vettori by women unique sharp Angle of view, will be the most popular elements and international cashmere quality ingenious combination of design skills of cashmere products.
三、精選優質山羊絨 豐滿Q彈 最具質感
麵料之於服裝，宛若皮膚之於女人。享有“軟黃金”美譽的羊絨，在纖維領域至今占據任何材料無可比擬的傲人地位。羊絨世傢選用的山羊絨來自全球最好的產地——西藏、內蒙等高寒地區，絨麵豐滿Q彈，最具質感，以確保成衣達到獨一無二的奢華品質，盡顯雍容華貴的氣質，讓羊絨變成真正的時尚奢侈品。
Third, selec high-quality cashmere plump Q plays the most sense
Fabric for clothing, like the skin is to the woman. Enjoy the reputation of "soft gold" cashmere, still occupy any materials in the field of fiber incomparable proud position. The cashmere cashmere family choose from the world's best origin - cold regions such as Tibet, Inner Mongolia, suede plump Q, the most simple sense, to ensure that the garment to unique luxury quality, all show elegant temperament, make cashmere real luxury fashion.
四、擁有強大備貨能力 後勁充足 品質穩定
為保證強大的市場需求，長期以來，羊絨世傢每年保持200噸左右的羊絨原料備貨及100噸以上135個每年全球最新流行色的羊絨紗線備貨，確保隨時生產所需，品質穩定。
Four, has a strong ability to stock up Power is enough Stable quality
In order to guarantee the strong market demand, for a long time, family keep 200 tons a year of cashmere cashmere raw material stock and more than 100 tons, 135 annual global latest fashion colour of cashmere yarn stock, ensure production needs at any time, stable quality.
五、采用全球先進工藝 流水生產 綠色環保
羊絨世傢一直秉承質量優先的生產理念，相繼從日本、英國、意大利進口22條全球最先進的紡紗生產線，具備1000噸羊絨紗年生產力，可滿足300萬件羊絨的生產需求。同時，在產品顏色的選擇上盡量選用素雅與天然色系，所有著色染料全部選用全球頂級的瑞士汽巴產品，環保指數全部達到國際最嚴格的歐盟標準。
Five, the water production of green environmental protection by global advanced technology
Cashmere family always adhere to the quality first production concept, one after another from Japan, Britain, Italy imports of article 22 of the world's most advanced spinning production line, with 1000 tons of cashmere yarn productivity, can meet the production requirements of 3 million pieces of cashmere. At the same time, on the choice of product color as far as possible choose simple but elegant and natural color, all the color dye and the use of the world's top Switzerland ciba products, environmental index all meet the most stringent eu standards.
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