加工定制:是 | 工作方式:自動 | 用途:酒店加香 |
功率:30(W) | 容量:500ml | 品牌:凱利 |
內槽容量:500(ml) | 電源電壓:220 | 工作頻率:50(Hz) |
外形尺寸:21*14*30(cm) | 凈重:530 | 屬性:大麵積擴香機 |
香雨,蘭蔻,麗絲卡爾頓,迪奧,怡人之花,萬豪,炭燒咖啡,白玉蘭,玫瑰,清新麗人,鉆石,沙丘,萊茵河畔,檀香,一生之水,錦將,香格裡拉,威斯汀,桂花等等精油可選.
應用場所:
酒店、酒吧、KTV、展會、售樓部、寫字樓、會議室、電影院、遊戲中心、地下商城、
餐飲連鎖、婚紗影樓、購物廣場、汽車4S店、品牌服裝店、女性美容休閒場所等高檔公共場所。
香氛機系列還適合傢庭、書房、辦公室、健身廳、咖啡館等私人小型空間!
精油選用最優質天然植物為萃取原料,通過科學蒸餾得到高純度高質量的精油,開發出無數專有產品!同時為瞭滿足高檔客戶,引進產自香水之都法國格拉斯的高品質精油,在精油的種類、品質、供應上有著絕對的優勢為調香師發揮創造,藝術搭配,香薰設計提供瞭優越條件!
香味營銷植入傳統酒店激發顧客潛在消費欲
酒店營銷是圍繞著顧客“轉”的。在傳統酒店營銷中,為給顧客留下深刻的印象,酒店從業者往往更為強調裝修的豪華、食物的精美和服務的高水準。然而,隨著酒店業產品同質化現象的日益嚴重,過去這種通過刺激顧客的視覺、味覺和觸覺神經,來感動顧客、吸引消費的傳統營銷模式漸漸變得泛濫,不再新穎。酒店業經營者不斷創新,不斷發現新“縫隙”,不斷穿插新型營銷模式,在完善視覺、味覺、觸覺表現等享受的同時,植入瞭“香味識別術”這種新型營銷術,在刺激顧客嗅覺的同時,讓顧客有瞭新的感官享受。
“香味識別術”因其獨樹一幟的特征,現越來越多地受到酒店的重視,並開始被不斷加以利用,但要取得更好的營銷效果,必須要與傳統感官營銷模式相結合,才能在真正意義上起到相輔相成的穿插作用。例如,在以餐餐飲為主要特色的酒店,酒店業經營者可為餐廳植入屬於食物的特殊香味,再配合精致而味美的食物,必定能激發顧客的食欲,使得那些循著香味到酒店餐廳消費的顧客,在一次次被香味俘虜後,形成特別嗜好,繼而成為酒店的忠誠常客。
趨避於傳統感官營銷模式的“香味識別術”的開發與植入,是酒店提高自身服務水平和品牌競爭力的表現,它在增強顧客的體驗效果,影響顧客的心情、記憶和情感的同時,還能喚起顧客潛在的消費欲望,是酒店營銷獲益的一大新利器。
讓香味成為新標簽鑄就酒店全新品牌
“香味識別術”可以被當做市場營銷手段去推廣酒店產品,也可以在戰略市場上被用來區別、定位、塑造和強調品牌形象。目前,很多國際品牌酒店都散發著其專屬的獨特香味,這些香味如同標簽一樣,讓顧客一聞就想起特定的酒店品牌。例如,不管顧客步入的是位於金融街的威斯汀酒店還是紐約時代廣場威斯汀酒店,都能感受到同一種芳香——一種清淡而高雅的白茶香,混合著天竺葵和小蒼蘭的氣味,使人平靜、放松。威斯汀酒店將這種獨特的香味與其全球統一風格的燈光和背景音樂相配合,使得在全球快速移動的商旅顧客在任何一傢威斯汀都能找到熟悉的氣味,在這樣的空間和氛圍內工作,不覺讓人倍感親切。
在酒店中應用香氣來愉悅顧客,並非威斯汀酒店一傢的專利。喜來登酒店集團為其分佈世界各地的142傢福朋喜來登品牌酒店同樣量身定做瞭一套香味,這款香味有個好聽的名字,叫“PinwheelsintheBreeze(風車味)”,當顧客踏入任何一傢福朋喜來登品牌酒店,最先引起註意的必然是空氣裡彌漫著的清新自然之味——像是夏日暴雨過後,草地上散發出來的陣陣青草味,透露著清新舒爽的戶外氣息。這種與眾不同的“風車味”已然成為福朋喜來登專屬的“香味名片”。除瞭威斯汀和福朋喜來登,喜來登酒店集團旗下的瑞吉、W酒店、喜來登等多個品牌,萬豪 香格裡拉 等國際知名酒店集團,也都紛紛根據自身酒店的風格、定位,引入各種“香味識別術”,定制自己特有的味道。
各大品牌酒店通過“香味識別術”,將嗅覺等感官符號植入到品牌傳播中,從而幫助建立顧客忠誠及品牌識別。這種新穎的品牌觀,包含信仰的特性,是對感官知覺的延伸。它站在全新的酒店品牌發展立場,引導出未來品牌經營的新方向——每個酒店品牌都將建立自己獨具一格的身份認同,每種來自視覺、味覺和嗅覺等感官元素的訊息,都在傳達這個認同。善用“香味識別術”,已然成為未來酒店實現品牌認同的一大舉措,勢必在未來得到全方位的傳播。
以顧客感受和品牌定位為基礎佐以創新思維
“香味識別術”是品牌得以有效傳播的重要渠道,也是品牌傳播的大勢所趨。目前,不僅僅是國際品牌酒店,“香味識別術”已經逐步滲透到國內各大城市的星級以連鎖酒店中。然而,酒店在應用“香味識別術”的時候,切不可盲目選用香味,因為並不是任何氣味都能使顧客如癡如醉。
首先,“香味識別術”的選用需建立在顧客的好感之上。隨著顧客消費水平的不斷提高,對生活質量的要求也越來越高,對香味的要求自然也隨之變高,但這並不意味著酒店在選擇香味的時候,就必須選擇造價昂貴、濃鬱香艷的香味,空氣中氤氳的一絲絲淡而樸實的香味可能更能引起顧客的好感,例如新近熱映的,以香味為線索的影片《隱婚男女》,感動顧客的可能僅僅隻是一縷來自路邊的幽幽蘭花香。此外,香味的選擇必須以顧客的健康為基礎。一些可能引發頭痛、過敏等狀況的劣質香精須慎用。一般來說,酒店選用香味要配合專業的市場傳播建議和市場數據收集分析,除瞭需要配合環境營造出不同的氛圍,還要有凈化空氣、消除異味、抑制病菌生長等作用,努力為顧客創造一個健康、愉悅和有益的空間。
其次,“香味識別術”的施展需結合酒店的品牌定位。不同的酒店應根據自己的市場定位來選擇不同的香型,比如商務型酒店,由於他們的客戶群大多是年輕、自然,崇尚簡約,喜歡自由的一類人,可選擇一些淡雅植物的味道;度假型酒店可選擇各種水果調和的甜蜜味道,使顧客有浪漫的感覺;會議型酒店由於要經常性舉辦各種大型的會議,並且與會人員較多,最好選用具有提神和去除異味的香味……各種酒店都應根據自身的酒店定位選擇適用的酒店香味,讓香味在潛移默化中為顧客營造出一種記憶,使顧客無論身處何方,但凡聞到這種香味就會想起他曾經入住貴酒店或的愉快經歷,從而提升瞭顧客的舒適度及歸屬感。
CY-S Connect large combined-type ventilation system
CY-S Central Air Conditioning Automatic Aroma Fragrance Delivery System covers 500 to 50,000 sq ft area, Completely Discreet, Wall Mounted and HVAC Versions
CY-S Central Air Conditioning Automatic Aroma Fragrance Delivery System is a provider of ambience scenting solution. It creates pleasant and luxurious scented ambience by diffusing pure essential oil and aroma oils into the living spaces making it truly memorable experience of aromatherapy.
Can a Hotel Lobby have a customize scent which can work as olfactory logo for them? Yes, CY-S Central Air Conditioning Automatic Aroma Fragrance Delivery System designs signature aroma for hotels to provide its guest with multi sensory experience. CY-S Central Air Conditioning Automatic Aroma Fragrance Delivery System enables businesses to create an enjoyable hotel stay experience, brand building, brand scenting etc. by engaging memory and emotions through sense of smell. Proven to enhance the appeal of any environment, these pioneering scent technologies can be customized to reflect even the most challenging environment or brand. It partners with the worlds leading fragrance houses to create and deliver most enticing, exotic and superior quality aromas. Our fragrance oils are complex and specially formulated having highest quality ingredients.
It has been applied with success to advertise and market virtually any type of product. It is a cost effective Brand marketing that enables marketers to successfully promote new products, increase sales and create brand loyalty. Smell is the medium that instinctively influences our decisions and therefore helps the consumer to reach a purchasing decision. That's the essence of CY-S Central Air Conditioning Automatic Aroma Fragrance Delivery System
Researchers have shown that smell has an immediate and compelling effect on human behavior, health and well being. The sense of smell is directly linked to the limbic system (the emotional centre of the brain), which is responsible for our memories and our emotions, both on a conscious and unconscious level. Smell goes beyond our rational perception and has an impact on our emotions and actions.
CY-S Central Air Conditioning Automatic Aroma Fragrance Delivery System can scent from 500 sq ft to 50,000 sq. ft. area. Fully automated, Fragrance system controller controls the intensity and frequency of aroma. It is available in wall mount and HVAC connectable versions.
Unlike other less advanced scent technologies such as Oil Burner, Air Fresheners, Room Fragrance, Odor Control, Essential Oil Diffuser etc. which heat the scent and pump air into the fragrance liquid.The result is a consistently high level of scent quality over a period of time, with no residuals in the air conditioning systems HVAC (heating ventilation and air conditioning) tunnels. Aromatherapy Diffuser converts the scented oil into the gas form and diffuses evenly and homogenously in the desire areas. It not only masks the unwanted odor problem but completely eliminates the air born bacterias and purifies the indoor air quality with its fragrance diffusion system.
Hotel Lobby, Restaurant & Bar, Pubs & Nightclubs, Gaming & Casino, SPA & Fitness Clubs, Cinemas & Auditoriums and Hospitals can now have their ambience smell like peeling fresh orange, chocolate cream pie, crisp green apple, luscious fragrance of sweet coconut, distinctive aroma of freshly cut grass, pleasant green tea aroma and many more. CY-S Central Air Conditioning Automatic Aroma Fragrance Delivery System provides more than 100 types of aromas to choose from. Imagine a popular restaurant scented with rose on a valentine day, a sugary cookie on Christmas and cucumber & melon on a hot summer afternoon.
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